Regarding ethos, Emirates Airlines has introduced their audience with the actress Jennifer Aniston to convince the intended audience through persuasion. In the advertisement, Jennifer Aniston has been taken around the new A380 by an unexpected sweet little boy who wandered off and found himself in her seat. She persuades her intended audience through using/showing the facilities throughout her journey to take the young boy back to his parents. She states at the end of the ad. "this thing has so many games and so many movies, it's crazy!" as well as "it's so nice up here" reveals to the audience to believe her judgment as well as her work ethic that she is trustworthy. She provides different views of the classes and how sophisticated yet relaxing each class is. This portrays that the airline is designed to have a private setting producing a wealthy scenery throughout first and business class.
Pathos is also introduced in this advertisement when Jennifer Aniston travels into each class; the first class where she used the shower facilities; the business class where she asks for carrot juice for herself and the way; and economy class where has experienced the"many games" and "many movie" choices. She also helps the young boy find his parents, by being his "co-pilot" on their journey. Where she stops off at the counter to collect two cups of carrot juice. This displays an appeal to emotion towards the little boy as she is trying to fulfill his dream of becoming a pilot as "having good eyesight is very important". On the other hand, this can also be considered logos as there is an appeal to reason.
Hi Jess, I really enjoyed watching the advertisement you chose. You have successfully analyzed the ethos, pathos and logos of your advert. I certainly agree with your perspective on how Jennifer Aniston is used as an appeal to credibility and authority. The analysis was good, perhaps, you could extended your analysis on the intended audience. Good job!
ReplyDeleteHey Jess, I completely agree with the fact that the advertisement you chose is primarily centred on appeals to ethos and pathos as opposed to logos. I really like how you have articulated the relevant persuasive appeals in your analysis by extracting quotations from the script to justify your understanding of the advertisement. Well done Jess!
ReplyDeleteJess Hello,
ReplyDeleteI really enjoyed watching your ad for the 100th time, it was a good choice of advertising as it showed a clear example of Ethos, Pathos, and Logos. I totally agree with you on how using Jennifer Aniston (Celebrity) was used for credibility and authority which links to ethos. I also liked how you specified the target audience and went into depth about it.
And Good Job!!!!
ReplyDeletehello Jess,
ReplyDeleteI enjoyed seeing chosen advertisement for this blog post. You managed to analyzed the ethos, pathos and logos of your advert. I agree with your opinion on how Jennifer Aniston is used as credibility and authority for people to be convinced. An improvement is you could extended your analysis on the intended audience. Good job overall!