Blog Post 11- Her Future Begins on Two Wheels

This advertisement was published by Child Fund International, where it exhibits various focal concepts within social, historical and cultural context. The purpose of the ad is to inform the target audience (those who are willing to donate money to young girls aged 10-18 who have to travel long distances to school in less economically developed countries) in regards to the families being affected by poverty. This advertisement promotes and assures to the more economically developed countries (MEDC) to willingly donate money to allow the Child Fund International to provide the needs of the children. As this ad. presents a story about a little girl who has to travel long distances to get the education that she needs to fulfill her dream of attending a university, it evokes emotion and appeal to nurture and guidance. In regards to nurture, the colour scheme that was used throughout the advertisement presents the emotion of satisfaction. Economically, people in MEDC don't visualize and realize that poverty in countries like India is genuinely true. As an individual who lives in an MEDC, I believe that humans only see what they want to see. Meaning that we don't realize that the gap between the wealthy and the poor is substantially higher than what we imagine it to be. Although the ad. is implying to the audience that the MEDC have an obligation to support the LEDC like India displayed in this advertisement.

This advertisement is delivering generalized information based on the countries population specifically those living in poverty. Meaning that the ad is portraying India economic status is somewhat low as there is a lack of transportation as more important less education (displayed as the girl has to travel long distances to learn). MEDC will understand that the ad is implying that LEDC is in need of further essentials, like a bike.
By looking at this advertisement, the Child Fund has defied the odds of the stereotypical. Normally in less economically developed countries, specifically in India, men are seen as those to support their families. They are the ones going to work and bringing home the essentials. Although the Child Fund has presented to the audience a female, it conveys that children no matter what gender are willing to break the barrier. Regarding woman, in LEDC they are 'stay at home mothers' where they cook and clean, however, in this advertisement, the viewers can see that woman can receive education, and fulfilling their desire to go to university no matter the distance.