Wednesday 23 November 2016

Blog Post 12- Do you think that advertisers have a moral duty to avoid stereotyping people? Why or Why not ?

As we all know and have spotted already, media nowadays produce commercials to grab a wider audience. Advertisers are the people who are responsible for what is present on media, meaning that some of these commercials/advertisements do in fact present the stereotypical. Every couple generations, people are becoming more sensitive, meaning that what companies present on media, they might find offensive. Discrimination, racism, and prejudice are the foundations that form stereotypes. I believe that all advertisers should be presenting their product through advertisements without being stereotypical towards the specific audience. For example, gender stereotypes. Woman are displayed as a "skewed" description of a standard female. Like in the commercial in class, men are shown to advertise cars, specific male roles as a police officer and with cigarettes. Companies who are trying to promote their product use the stereotypical views to grab the audience who are likely to agree with the stereotypical actions. I feel that its ok for companies to promote their product using stereotypical statements to grab their audience. I believe that because there are a considerable amount of people who are sensitive towards specific areas, companies are noticing. But not all companies portray the stereotypes intentionally. Overall, it can be concluded that advertisements produce a reaction towards their product, or either they offend someone not intentionally. This means that people should be able to communicate without having to present a negative response of which are be prevented. I believe that because of people being so sensitive for a long duration of time, I think that companies should consider promoting their product to their specific audience without causing any racism, discrimination, etc. This should be their main priority as it shouldn't be that difficult to grab your audience to buy your product. If your product was successful, then you don't have to grab the audience using stereotypical actions that aren't necessary.

1 comment:

  1. Hi Jess! I enjoyed your blog and liked how you justified yourself with a lot of different examples, however dont you think advertisers should be a little more respectful to certain groups of individuals?

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